This article will show how to start off a conversation with Business stake holders around the concepts of CI (Continuous Integration ) / CD (Continuous Delivery ).
CI/CD can be a difficult concept to relay due to the amount of infrastructure and set-up that is required to get it going. Stake-holders can often baulk at the ask on start-up time and cost that this can incur.
Of course there are plenty of metrics and articles out there that explain how in fact these Agile approaches in the mid-to-long term reduce cost and time to market. But this requires heavy reading validation by the Business investors.
To avoid a dulling of eyes and a loss of focus from your stake holders you need to get fast buy in, using language they understand.
Fortunately plenty of Business users are familiar with the concept of using Straight-Through Processing  to automate away many of the problems they have. This approach has been used quite extensively within the financial services industry and beyond. It is a proven technique.
Thus the start of conversation will often go like so:
"Have you heard of Straight-Through Processing?"
Customer nods head
"Well Continuous Integration/Continuous Delivery is the techie-talk for what you would call Straight-Through Quality"
At this point using the concept of STQ (Straight-Through Quality ), it should now be a lot easier to explain some of the more fundamental Business benefits of CI/CD to to get their buy-in. Slowly proving these side-by-side with the multitude of metrics and endorsements you can obtain from all over the net.
Yes it's as simple as that. Once you speak their language they then have a reference point to baseline all the future conversations you have with them on CI/CD. As in the end to them its STQ.
Below is an example application of STQ using CD to shorten the delivery time :
STQ is also present on my Agile Development Poster  where the output is the Quality Enhanced Delivery. Which also links nicely into the first Agile manifesto principal of:
"Our highest priority is to satisfy the customer through early and continuous delivery of valuable software." 
I have rarely seen a lack of customer satisfaction when receiving Straight-Through Quality.
 Continuous Integration: https://en.wikipedia.org/wiki/Continuous_integration
 Continuous Delivery: https://en.wikipedia.org/wiki/Continuous_delivery
 Straight-Through Processing: https://en.wikipedia.org/wiki/Straight-through_processing
 Straight-Through Quality: https://en.wikipedia.org/wiki/Straight-Through_Quality
 Continuous Delivery Book:http://www.amazon.co.uk/Continuous-Delivery-Deployment-Automation-Addison-Wesley/dp/0321601912
 Agile Development Poster: http://agiledogma.blogspot.co.uk/2014/04/agile-development-poster-there-are.html
 Agile Manifesto Principles: http://www.agilemanifesto.org/principles.html